Services

Branding

What is Branding?

Branding is a term that is thrown around a lot in the industry. But what does it really mean? What exactly *is* branding? 

Ask 20 different people and you’ll likely get 20 different definitions. Many refer to branding as an emblem that represents your business. 

Think of the Chanel Cs or Nike’s swish. When you see these images, you just know. You feel the experience before it even happens. This is branding. Creating a body of work that speaks for you.

Marketing is what you say about your business. Branding is what people think, feel and say about your business.

Regardless of whether you have consciously constructed a brand, you have one. But why leave the perception of your business to chance? Be the master of your own brand image with our expert guidance and consummate support. 

Where would I be without PS Group? Honestly? I'd likely be floating in an ocean of conflicting branding information, unable to make a decision for fear of ruining everything that I'd been working so hard to build. I was so confused, and there is so much to know! PS Group made the whole brand-building process so painless. I have a greater understanding of what it takes to build a successful brand and how a brand relates to running a business. Not only am I much more confident and comfortable in my brand, but I have an absolutely stunning website that shows it. I just wish I'd started working with them sooner!

Brand Intensive

A two-on-one Deep Dive

Designed for both those looking to launch a persona and those wishing to tweak their existing branding, our Brand Intensive is an in-depth workshop with founder Carly and Creative Director Rand.

Your homework includes comprehensive questionnaires, followed by a 90 min video call (via Skype or Google Meet) during which we explore your brand identity, target audience and business goals.

We complete the process with a follow up report which includes a  client avatar, SWOT analysis, style advice and recommendations for next steps.

Includes:

  • Pre-Workshop Questionnaires
  • 90 min Video Call
  • Discoveries Report

Brand Audit

Evaluate your ass(ets)

The Brand Audit is intended for escorts wanting expert feedback on their existing marketing materials. Our Audit service includes our branding questionnaires followed by two 60 min video calls.

During the first call, Carly & Rand will review your website, photo portfolio, copy, ads and social media, making recommendations for improvement. The second call is similar to our Intensive, focusing specifically on your brand identity and overall marketing strategy.

You’ll receive a follow up report with an additional section outlining our Audit findings.

Includes:

  • Pre-Workshop Questionnaires
  • Two 60 Min Video Calls
  • Discoveries Report with Audit Section

Brand Bible

The ultimate guide to you

If you’ve ever struggled with establishing consistency across your branding, our Brand Bible option is for you. The Bible we develop together is a comprehensive instruction manual, serving as a go-to guide for your personal branding. 

The creation process starts with some homework, followed by a 90 min exploratory video call with Carly & Rand. We then create a custom rulebook detailing your visual style (typography, color palette, imagery), verbal tone, brand messaging and overall presentation. It’s the ultimate guide to “What to do” and “What not to do” as applied to your branding. 

Included is a newly designed logo along with the Bible as e-booklet.

Includes: 

  • Custom Logo
  • Pre-Workshop Questionnaires
  • 90 min video call with Carly & Rand
  • Brand Guidebook

Pricing

Brand Intensive

Includes:

  • Preliminary brand worksheets
  • 90 min video call with Carly & Rand
  • Discoveries Report

$500

Brand Audit

Includes:

  • Preliminary brand worksheets
  • Two 60 min video calls with Carly & Rand
  • Discoveries Report with Audit Section

$700

Brand Bible

Includes:

  • 90 min video call with Carly & Rand
  • Custom Logo
  • Brand Guidebook 

$950

Brand Intensive

Includes:

  • Preliminary brand worksheets
  • 90 min video call with Carly & Rand
  • Discoveries Report

$500

Brand Audit

Includes:

  • Preliminary brand worksheets
  • Two 60 min video calls with Carly & Rand
  • Discoveries Report with Audit Section

$700

Brand Bible

Includes:

  • Custom Logo
  • 90 min video call with Carly & Rand
  • Brand Guidebook 

$950