“Your brand is a story unfolding across all customer touchpoints”
– Jonah Sachs
Branding is a term that is thrown around a lot in the adult industry. But what does it really mean? What exactly *is* branding, much less branding for sex workers?
Ask 20 different people for a definition and you’ll likely get 20 different answers. Many refer to branding as a graphic emblem or mark that represents your business. Think of the Chanel Cs or Nike’s swoosh. When you see these images, you just know.
So what is the difference between marketing and branding?
Think of it this way: marketing is what YOU say about your business. Sex work branding is how you make your customers feel and subsequently, what THEY say about your business.
“A brand is not just a logo, a website, or your business cards…It’s an experience.”
– Anonymous Insightful Marketer
So while logos and catchy taglines are certainly key components of any brand’s identity, effective branding is much more than simple visual recognition. The most successful brands evoke a unique and easily identifiable feeling in their customers.
When your creative body of work becomes synonymous with the emotional experience of your audience as they engage with it: THAT is branding.
The ultimate goal is to make a lasting, definitive impression. You want to compel customers to engage again and again. Leverage the human instinct to want MORE. Because when a brand moves us in a profound way, it becomes relevant and necessary to our lives.
Even if all those details are imperceptible, the combination of them together will produce the emotional connection we all seek.
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
– Maya Angelou
Here at PS: Group, we help you make an impact. Our experts will craft your sex worker brand with thought and care, providing you with a strategy that is truly applicable. We can say with confidence that if you follow the roadmap we give you, you will see positive results.
Why leave the perception of your business to chance? Regardless of whether you consciously constructed your sex work brand, you have one; we empower you to own it fully and present it on your terms.
Be the master of your own brand experience with our expert guidance and consummate support. We promise all your hard work will attract & retain more customers as you grow your influence and build your empire.