Process
Challenge
Due to Twitter becoming increasingly risky for NSFW content, Lexi Luna came to PS: Group looking to take advantage of Reddit as a marketing channel.
While her previous posts were on the minimal side, there is an established r/LexiLuna subreddit which served as a preliminary springboard for Team Luna to hit the ground running.
Her objectives: craft a conversion-driven strategy, and effectively funnel traffic to her Loyal Fans and SextPanther while increasing her overall brand awareness.
Process
Solution
Because Lexi is already high profile as a well known pornstar, the strategy we developed is one that targets her existing fanbase, enabling her convert them into Reddit followers.
To execute this, we first met with the moderators for the existing r/LexiLuna and were granted full access to the subreddit. We also support her daily posts with media production and ongoing research. We continue to discover new and exciting channels to support her distribution and deployment strategy.
Finally, we helped get her verified in a multitude of major NSFW subreddits; regularly adding more spaces where Lexi can share her content and engage with her fans.
Needless to say, Team Luna is beyond thrilled with the stats we report in our weekly data updates.
Process
Results
The achievements resulting from our collaborative efforts have far exceeded expectations.
In just 9 months, Lexi surpassed 162k in karma growth, making her in the top 1% of karma earners site wide.
We submitted her for r/PLAST‘s PLASTER of the week contest (SHE WON!) and she has gained 30k new followers with her user page accruing over 540K+ impressions.
Go check out u/LexiLunaxoxo and give her a big upvote!
Followers
Karma
Page Views
PS: Group is great! They reliably do the heavy lifting so I don’t have to.
They work in ways I didn’t know possible! They understand the nuances of social media and have exploded my reach and karma. This has directly translated into additional eyes and revenue on my fan sites and they are a big contributor to my success.
