Today I thought I’d share Part 2 of the recent “Hot Takes or Wise Words?” thought-hole.
(If you missed Part 1, check it out here.)
Here goes:
How you look is less important than how you make others feel.
In an industry where our bodies/physical appearance are heavily part of the product or service we sell, it’s easy to forget that what our looks are not ultimately what influences customer behavior.
It is how we make the customer feel when interacting with us (directly or indirectly).
This is the essence of branding: triggering emotions to trigger purchases.
So keep this in mind next time you’re feeling self conscious or critical of yourself. It’s not about your looks. It’s about how you elicit a feeling within your customer that is so strong it makes them want to buy in order to have MORE of that feeling.
Don’t compare your insides with others’ outsides.
Social media is the biggest cause of me judging myself based on what I see. I compare how I feel with how others look.
It seems like everyone else has more business, more success, more money, more fun, more engagement and just a better life.
I have to remind myself daily that optics aren’t always reality. I know for a fact that there are individuals with 5k, 50k, even 500k followers who are struggling for more business, more success, more money…
Don’t make assumptions.
Does this need to be said? Does it need to be said now? And does it need to be said by me?
If the answer is yes, go for it. But just because we CAN post something, doesn’t always mean we SHOULD.
Remember, social media is a marketing tool.
If it doesn’t have to be said, at that time, and by YOU, take 10 deep breaths and ask yourself, is this what I want my business to be known for?
If the answer is still no, step awayyyyyyy from the app.
Every policy is there cause some client made it necessary.
People don’t like when boundaries are set after the fact.
So while it’s important to state them at any stage of the sales funnel, it’s key to reflect on the interactions you have with your customers. Identify areas for improvement.
Learn from these experiences and apply those discoveries to your business policies going forward.
Boundaries are essential for our professional growth and mental wellbeing, so don’t shy away from honoring what is best for you and sticking to those boundaries when you see them being crossed.
A lot of the issues we encounter can be avoided when our policies and guidelines for acceptable behavior are communicated upfront.
Every trend was started by 1 person doing something different.
While it’s scary to take risks and depart from what appears to be working for others, you will not see the same level of success doing what has already been done.
The very nature of a USP (unique selling point) is that it’s unique!
If we use the exact same tactics, have the same strategies, produce the same content as everyone else, we don’t have a USP, we have a watered down copy of someone else’s brand.
Regardless of what Tyler Durden, you ARE a unique snowflake.
Fight the fear of exploring uncharted waters.
Tap into what makes you different and run with it.
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I know it’s not good practice to use others’ words in lieu of our own, but I don’t care; Apple used it brilliantly in their “Crazy Ones” campaign. (See the commercial here.)
“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently.
They’re not fond of rules. And they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them.
About the only thing you can’t do is ignore them. Because they change things. They push the human race forward.
And while some may see them as the crazy ones, we see genius.
Because the people who are crazy enough to think they can change the world, are the ones who do.”
BE A CRAZY ONE!
 Until next time,Â
Carly Davi
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