Intentional branding is essential for success.
Branding is a term that is thrown around a lot these days. But what does it really mean? What exactly *is* branding?
Think of it this way: Marketing is what you say about your business. Branding is how others feel about your business. So regardless of whether you have consciously constructed your brand, you have one. The key is to make sure it’s a brand you want! This requires intentional creation.
Join PS: Group’s Carly David for a step by step tutorial on how to craft a unique persona that will stand out in a crowded marketplace. We’ll discuss why you need to have a target customer profile, the importance of competitor analysis, what brand purpose and positioning is all about and how to determine your key differentiators. We’ll provide examples and a toolkit to make your brand development journey an effective one.
Download the Toolkit here.
Jump to Section
0:00 Introduction
2:07 Definitions & Key Terms
17:16 Research: Your Target Audience
20:27 Research: Competitor Analysis
27:41 Brand Heart & Positioning
33:33 Personality & Voice
41:47 Names & Taglines
45:57 Brand Identity & Logos
50:14 Brand Manuals
51:47 Refresh or Rebrand?
55:49 Top 10 Tips
57:43 Q&A
